Pay Per Click Advertising (PPC) is one of the most powerful, transparent and cost efficient methods of digital advertising available. Most widely used within search engine advertising platforms like Google AdWords, it’s also a popular advertising tool on platforms such as Facebook and Instagram. These tools include Search Engine Marketing (SEM), Remarketing and Audience Display advertising.

When you advertise, you are only charged when a user clicks on your specific ad. The amount you’ll need to pay per click is dependent on a number of factors including the audience you are targeting, the competitiveness of a certain keyword you are going after, the historical performance of your ad and more.

Online marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. It is a broad term that encompasses a range of marketing activities and tactics, such as email marketing, social media marketing, content marketing, search engine optimization (SEO), and more.

Lead generation is a key element of online marketing, and it refers to the process of attracting and converting strangers and prospects into leads, or potential customers. It involves capturing interest in a product or service through various channels, such as a website, social media, email marketing, or online advertising, and then nurturing those leads until they are ready to make a purchase.

There are many different ways to generate leads online, and the most effective method will depend on the specific needs and goals of the business. Some common tactics include creating valuable content that is relevant to the target audience, using social media to connect with potential customers, and using online advertising to drive targeted traffic to a website or landing page.

In addition to attracting new leads, it is important for businesses to focus on lead nurturing and conversion in order to turn those leads into paying customers. This can involve creating targeted email campaigns, providing helpful and informative content, and offering special promotions or discounts to encourage conversions.

Effective online marketing and lead generation requires a strong and well-defined digital strategy. This should include a clear understanding of the target audience, the goals of the business, and the specific tactics and channels that will be used to reach and engage potential customers. By carefully planning and executing a comprehensive online marketing plan, businesses can effectively generate leads and drive sales growth.